IQ Puzzle is a compact puzzle that turns a passerby into an engaged player within seconds. It seems simple — but after just a few moves, excitement, laughter, and the desire to win appear.
People stop. They try. They don’t leave until they solve it. And at that moment, buying is a natural step, not a forced sale.
Each box is like a mini performance where the main character is the customer — and you’re the one who creates this atmosphere and earns from every impression.
Over 13 years of experience that turned a hobby into a profitable business.
In 2012, I became passionate about puzzles and created my own project, IQ Puzzle — a unique format that we first tested at small fairs.
Since then, we have participated in over 2,000 fairs and festivals in different countries. Today, IQ Puzzle is a registered trademark in 28 countries and a growing international franchise that we share with new partners. It’s a product that wins customers’ hearts from the very first touch.
Pavel Petrov
Creator of IQ Puzzle
We’ve created a format where success is built into the very mechanics.
Quick start
Payback from the very first month.
Locations without limits.
Fairs, festivals, permanent retail locations.
Engagement effect
People stop, try, get engaged, and buy.
Suitable for everyone
equally captivating for both children and adults.
Suitable for everyone
equally captivating for both children and adults.
Engagement effect
People stop, try, get engaged, and buy.
Locations without limits.
Fairs, festivals, permanent retail locations.
Quick start
Payback from the very first month.
How it works in practice
01
Choose a location
Fair, festival, retail spot, or a busy place.
02
Set up the IQ Puzzle display
The starter kit has everything you need.
03
Let people try
Solving the puzzle once is worth more than a hundred words.
04
The customer gets hooked
And happily takes the IQ Puzzle home.
IQ Puzzle is not just a sale — it’s a live interactive experience where everyone is engaged.